Weil McLain MARKETING TO WOMEN thru Good Houskeeping

In a recent article in HVACR Business, Tonya Vinas makes note of a statistic; that 80% of all buying decisions are made by women and they control $7 trillion dollars in purchasing power. Weil-McLain is recognizing the power over purchases that women have in the home and has sought and received the Good Housekeeping Seal on many of their boilers. . Women cannot and should not be ignored when a contractor prepares and presents his proposal. Including the influential woman in the decision making process will go a long way toward successfully securing your bid.